Welcome to ZeCo. Our brand, trademarks, and creative assets
are valuable properties owned by ZeCo. These guidelines help our partners, resellers, customers, developers, consultants, publishers, and other third parties use and represent the ZeCo brand consistently and correctly.
Our ambition is to make ZeCo a cornerstone of carbon impact and economic transformation across Africa, connecting trusted carbon measurement, technology, finance, and real-world impact to unlock local and global investment, partnerships, and economic activity.
Welcome to ZeCo. Our brand, trademarks, and creative assets are valuable properties owned by ZeCo. These guidelines help our partners, resellers, customers, developers, consultants, publishers, and other third parties use and represent the ZeCo brand consistently and correctly.
Our ambition is to make ZeCo a cornerstone of carbon impact and economic transformation across Africa, connecting trusted carbon measurement, technology, finance, and real-world impact to unlock local and global investment, partnerships, and economic activity.
Our word-mark embodies ZeCo’s simplest visual philosophy, derived from “Zero Carbon.” Its upward form reflects our ambition, progress, and commitment to moving Africa’s carbon economy forward.
The degree symbol and statement period create a precise intersection within our identity, representing both measurement and purpose.Together, these elements give ZeCo a visual language that is precise, purposeful, and built for progress.
Our word-mark embodies ZeCo’s simplest visual philosophy. Its upward form reflects our ambition, progress, and commitment to moving Africa’s carbon economy forward.
The degree symbol and statement period create a precise intersection within our identity, representing both measurement and purpose.
Our wordmark represents our simplest visual philosophy. Crafted in our signature typeface, its upward trajectory reflects ZeCo’s ambition and the movement of our mission forward.
The degree symbol and statement period form a precise intersection of our identity, representing both measurement and purpose.
The wordmark can scale freely to maintain consistency across our products, services, and brand materials. Depending on the context and application, it may appear in different forms and color-ways, including the standalone ZeCo symbol the degree and statement mark.
ZeCo’s colour palette embodies a vibrant cycle of growth — where capital creates impact, impact creates value, and value strengthens the ecosystems around us.
Rooted in the energy of Africa and the vitality of its natural systems, our colours express optimism, progress, and purposeful action. They reflect our belief that economic growth and environmental impact can move together, creating a more productive and sustainable future.
ZeCo’s colour palette embodies a vibrant cycle of growth — where capital creates impact, impact creates value, and value strengthens the ecosystems around us.
Rooted in the energy of Africa and the vitality of its natural systems, our colours express optimism, progress, and purposeful action. They reflect our belief that economic growth and environmental impact can move together, creating a more productive and sustainable future.
ZeCo’s colour palette embodies a vibrant cycle of growth — where capital creates impact, impact creates value, and value strengthens the ecosystems around us.
Rooted in the energy of Africa and the vitality of its natural systems, our colours express optimism, progress, and purposeful action. They reflect our belief that economic growth and environmental impact can move together, creating a more productive and sustainable future.
Our Flow is a system that is inspired by growth, progression, organic structures and dynamism. In line with that it aims to leave an impression that at the first glance inspires thoughts of sophistication, flexibility and aspiration.
Our Flow is a system that is inspired by growth, progression, organic structures and dynamism. In line with that it aims to leave an impression that at the first glance inspires thoughts of sophistication, flexibility and aspiration.
ZeCo’s iconography translates complex ideas into a clear, intuitive visual language. Designed with precision and simplicity, each icon reflects the same principles that shape our products: clarity, intelligence, and purpose.
Our icons balance precision with the organic nature of the ecosystems we seek to strengthen. Clean forms, considered geometry, and consistent proportions create a system that feels distinctly ZeCo while remaining flexible across digital products, communications, and physical applications.
ZeCo’s iconography translates complex ideas into a clear, intuitive visual language. Designed with precision and simplicity, each icon reflects the same principles that shape our products: clarity, intelligence, and purpose.
Our icons balance precision with the organic nature of the ecosystems we seek to strengthen. Clean forms, considered geometry, and consistent proportions create a system that feels distinctly ZeCo while remaining flexible across digital products, communications, and physical applications.
Our typography blends precision and functionality with an approachable character, giving our brand a clear, confident, and inviting voice.
Our typeface is available in five core weights — Light, Regular, Medium, Semibold, and Bold — each paired with a corresponding italic style. Together, these styles provide the flexibility to create hierarchy, emphasis, and rhythm across every touchpoint.
Our typography blends precision and functionality with an approachable character, giving our brand a clear, confident, and inviting voice.
Our typeface is available in five core weights — Light, Regular, Medium, Semibold, and Bold — each paired with a corresponding italic style. Together, these styles provide the flexibility to create hierarchy, emphasis, and rhythm across every touchpoint.
Gallery
Gallery
✓ DOs
Use ZeCo logos and assets only for approved or authorised purposes.
Use the official, unaltered versions of the assets provided.
Maintain the logo’s proportions, clear space, and visual integrity.
Use the approved colourways and configurations provided in these guidelines.
Represent ZeCo accurately and consistently across all communications.
Contact ZeCo when you are unsure whether a proposed use is permitted.
✕ DON’T
Do not alter, distort, rotate, stretch, redraw, or modify the ZeCo logo.
Do not change the logo’s colours or apply unapproved effects.
Do not combine the ZeCo logo with another mark
Do not use ZeCo assets in a way that could misrepresent the company
Do not crop, obscure, or place the logo in a way that compromises its legibility.
✓ DOs
Use ZeCo logos and assets only for approved or authorised purposes.
Use the official, unaltered versions of the assets provided.
Maintain the logo’s proportions, clear space, and visual integrity.
Use the approved colourways and configurations provided in these guidelines.
Represent ZeCo accurately and consistently across all communications.
Contact ZeCo when you are unsure whether a proposed use is permitted.
✕ DON’T
Do not alter, distort, rotate, stretch, redraw, or modify the ZeCo logo.
Do not change the logo’s colours or apply unapproved effects.
Do not combine the ZeCo logo with another mark
Do not use ZeCo assets in a way that could misrepresent the company
Do not crop, obscure, or place the logo in a way that compromises its legibility.